Chloe Ting: A New Type of Influencer

Updated: Jan 25



Australian fitness guru and internet sensation, Chloe Ting, recently reached new heights as she became YouTube’s most watched and followed health and wellness star. Despite an ongoing global pandemic, Ting used this past year to grow the image of at-home workouts as she curated her own workout challenges that became global with the #ChloeTingChallenge.


She created original challenges that made quarantining more enjoyable, and with the rise of TikTok, Ting’s videos catapulted themselves to a worldwide stage. Her most well-known challenges are her 2-Week Shred Challenges which, when added with her other programs, have collected a shocking 511.9 million views.

In those TikToks, many people of all backgrounds have shared their experience with the program; overall, they seem to have seen some type of difference with their bodies, whether that be physically or mentally. She ended the year with 16.6 million subscribers in her Chloe Ting channel alone. She also won a Streamy Award for the Health and Wellness category, and she was trending across top social media platforms.


Her deep connection with her fans is what encouraged her to continue, and it is exciting to see what is next for her future.


At 34-years-old she officially joined YouTube on Aug. 17, 2011.While she is well-known for her bubbly personality, she has also had her moments of self-doubt, which has made her so relatable to her audience. Ting has been very open about all of her past struggles in life; she has dealt with bullying and has been honest about moments where she has not been satisfied with her body. But her relatability is what allowed her to have a strong connection between her and her fans. She used her story to help others who may be going through similar issues with themselves, and because of that, many have fallen in love with her motto and persona.


Not everyone was on board with Ting, as many publicly called her out for promoting body dysmorphia, clickbait and more. On Aug. 11, 2020, Ting released a video addressing Dino Kang, a Singaporean bodybuilder who bashed her on Instagram. He made various claims about Ting that directly called her out, some going as far as saying that she is just “a pretty face in yoga pants.” Ting titled her video “Time to Talk..” and in it she countered all of Kang’s claims to put an end to his attempts at defaming her. “I don’t have anything to prove to anyone. I have done something good, and I have helped people,” said Ting.


She seems to not want her opposition to get the best of her, which she makes clear at the start of her video:

“I don’t like to give haters any attention. So no free shoutouts for anyone.” To address the issue of clickbait, she stated that she is not guaranteeing abs, for example, just because the title says “Get Abs in 2 WEEKS | Abs Workout Challenge.” As she puts it, “I’ve seen people understand that you may not be able to get shredded abs in two weeks, but they’re gonna try it anyways because that’s the whole point, it’s to get active and to get started on your fitness journey.” With that, Ting ended her video on a positive note and continued posting more workout videos for her supporters.


As can be seen by her general posts, Ting does not center her channel around drama in the fitness community, so this video was quite shocking for her followers. Nevertheless, Ting did not let this stop her. Despite all sorts of negative claims that were thrown at Ting’s ways, her followers continued to support her.


All in all, Ting was able to rise up during a time of crisis, and by being a fitness influencer who wanted to spread positivity and support her followers to continue their fitness journeys, she reached a total of 16.6 million subscribers by the end of 2020. With all that she has accomplished in the span of a year, her supporters must be so eager to see what is next to come.


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